History

Today, we want to introduce you a new Seria of a famous car builder DODGE-CHRYSLER. In order to understand all specific details, let us start by saying a few words regarding a history of the company.

In the year of 1914, the Dodge brothers opened a private business related to the car industry. At that time Dodge was the second car company in the United States behind Ford Corporation. The brothers had a very stubborn attitude and hence the brothers wrre able to sell only 249 cars in a year. They had unpredictable success and during the next 6 years they became the second largest automobile company in the world. In the year 1920 both the brothers passed away and step by step “Dodge Brothers Corp” lost its position and was also ruined due to a numerous reasons. A new page in the company’s history was opened when another famous company- “Chrysler Corporation” bought “Dodge Brothers”. The merged company was named “Dodge-Chrysler” and very soon the company became the biggest company in the United States.

Precise calculation, perfect management, deep analysis of the market allowed the company to survive during the big business catastrophes of the 20th century. The managers of the company found the gap in the market at the right time and filled it immediately. We are talking of numerous rows of jeeps, pickups, minivans designed either for army force or for civilians. During World War II, a famous American jeep by the name of Dodge was a very popular in many countries because of the military uses. Even today, the jeeps, pickup trucks and minivans are the main products of the Dodge-Chrysler Corporation. By the end of the 20th century, we can find several signs of the company’s business increasing in more ways than producing just a regular car. The most popular representative of such development is a famous sedan “Dodge Shadow”. Those cars inherited everything from their predecessors. The designers look after the shape, engine, comfort, and safety with extreme deatail.. Since a first day, this model has been selling very successfully in many countries across the world. It was a real middle class car by the end of 20th century.

“Dodge-Neon” was firstly introduced at Frankfurt’s Auto Show in the year 1993. Generally, it inherited many properties of another model by the name of Shadow, but originally it was designed for poor, middle class people or a young family. You can see that “Neon” is the cheapest car of it class not only in US market, but in many countries also. The base model costs about 12700 USD. Now, let take a look on specific characteristics of the new model.


Specifications

The Dodge-Neon is a typical forth doors sedan, its overall length is 4430 mm, breadth is 1712 mm, height is 1422 mm, wheels base is 2667 mm. The engine consists of 4 cylinders with a total volume of 1995 cub.cm and capacity of 133 h.p., maximum revolutions per minute are 5600, tires are 185/60R15. It has a mechanical gear and a gear box consisting of 5 transmissions. All the models have an air-conditioner, stereo system and many other things, like adjustable steering wheel, safety belts and etc. The other version is more expensive at 1820 USD, but it is more comfortable. The sport version costs about 16300 USD and has a powerful engine (152 h.p.), special design of the steering wheel and speedy tires.

Customer’s Demand

Dodge-Neon is very popular with top level managers working in top level organisations. The model did not want to compete with other companies like Toyota, Ford, Nissan trying to win the heart of the middle class customer. The model tried t make a niche with young family, poor class, small companies, and poor countries of Latin America. The plan was a great success. The new car was accepted widely by the customers. Indeed, why to pay more, if you can get it cheaper. Many small companies accepted Dodge-Neon as a duty business car (don’t forget, that almost 80% of business in United States belong to a small company). This is because the Price of the car, its dimensions and the other characteristics were a very suitable for a small companies. The middle class and young families got a chance to purchase a new car, instead of a second hand car.